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Lisa Fulmer will be speaking at our July 9th meeting
Lisa provides marketing support for solopreneurs and businesses, helping to create marketing plans built for success. She worked for over twenty years in sales, customer service, and marketing management and will be sharing her valuable knowledge with us so we can learn how to hone our marketing skills.
See her marketing consultation site here: lisafulmer.com
She has also worked in the craft industry for years and has published two books, Craft Your Stash and Stylish Craft Foam Projects. Lisa works with many craft blogs such as Fave Crafts and Craft Foxes and has designed projects and tutorials for companies such as Spellbinders Paper Arts, Ranger Ink, and DecoArt. She teaches a variety of art and craft workshops.
Check out her craft design blog here: lisalizalou.com
Also, Lisa is offering a Drawing for a free 2-hour consult. Bring your business cards so you can participate in the drawing. This is a wonderful opportunity!
This event is sure to be filled with must-have marketing information providing essential tools for marketing your business successfully. Please join us!
Meeting Time and Location
We're so excited to announce our first SPDG sponsored art workshop on July 11th, 2015 at the Finnish Hall!
We're happy to have master shibori textile artist, Ana Lisa Hedstrom, offering a shibori clamp dyeing workshop in our Finnish Hall meeting place on July 11th from 10:00-4:00.
If you're not familiar with this textile dyeing technique, watch this short video clip:
Itajime Shibori technique
Here is some information about our guest instructor:
Ana Lisa’s signature shibori textiles are included in the collections of the Cooper Hewitt, The Museum of Art and Design, the De Young Museum, the Oakland Museum, and the Racine Museum. She has completed public art commissions for the Emeryville Ca. city hall and the American Embassy in Brunei. Teaching engagements include SF State University , CCA , and numerous international conferences and summer art programs.
Her awards include NEA grants and she is a fellow of The American Craft Council. You can see more of her work on her website analisahedstrom.com
Details about the event:
We have space for 8 people (SPDG members only). We will be accepting enrollment on a first come first served basis. But don't worry if you don't get signed up in time, if we have enough interest we will offer the workshop again.
How to sign Up: Add a comment in the comments section below saying you'd like to attend.
Fee: $90 (this class fee includes tools and materials provided by the instructor). We are accepting check payments at the event.
Date and Time: July 11 from 10:00 am to 4:00 pm
Materials: The instructor will be supplying most of the items needed. She requests that attendees bring with them scissors, measuring tape, rubber gloves, dust mask and 2" to 4" C clamps if you have them. And if you'd like to bring your own fabric, Ana Lisa recommends white or pale colored natural fiber fabrics...light or medium weight works best. We will need a few extra irons and ironing boards, so if anyone would be willing to bring those from home please do.
We suggest wearing casual clothes you don't mind getting dirty. And bring a lunch and a snack so you don't get too hungry during the day.
For our members who won't be able to come to the workshop, Ana Lisa has recently published her own instructional video series. The information we'll be learning from her workshop and much more can be found in this DVD. She's offering SPDG members a $12 discount on this DVD. If you're interested in purchasing, please email firstname.lastname@example.org
If surface pattern designers come in all stripes, Miriam Dym may just be this stripiest of us all. Miriam comes from the fine art world, but says that her current project is moving "out of art, and in[to] interior decoration." One of the interviewers in the video muses that Miriam may be a "business woman with bad art habits." In response Miriam quips "or radically out there as a conceptual artist, and deep deep undercover." Watch the video for more on Miriam's ideas about commercialism, and art making. Or simply click on the image below to be linked to the video.
The video was produced by Gorky's Grandaughter, a documentary art project, the brainchild of Zachary Keeting and Christopher Joy. They visit artists in their studios, and interview them.
If you're looking for a new way to generate a color palette, you may want to give Coolors a try. Coolors has two methods with which to discover color. Browse allows you to explore the color palettes others have created. The Generate tool helps you pull together a custom palette. Choose one or more of the five colors offered, by clicking on them. The color you selected is now locked in place. Hit the space bar and new colors will appear in the unlocked areas. Change your mind about a color? Just click to unlock it. Once you have a palette you like, you may tag and save it. Then simply hover over each color to find codes for HSB, RGB, CMYK and PMS. You're ready to apply your palette to your designs.
Guild member Sarah York was featured on tractorgirl.au this week.
Julie Gibbons is the girl behind tractorgirl.au, a website that focuses on the visual side of your creative business. She offers insight on branding tips, small biz how-to, and design and making how-tos. This is a blog well worth checking out.
See more about Sarah, and her beautiful work at her website sarahyorkdesigns.com.
And then there's us, the Guild!
We can't believe we didn't notice this sooner. Back in September Swiss surface pattern designer Simona Cellar called us out as one of her Top 10 blogs about surface pattern design! The Surface Pattern Design Guild is right there in the mix with Pattern Observer, Uppercase Magazine, Make It In Design, and more! Wow! A big thank you to Simona!
Imagine that you have developed a fabric pattern and want to offer your design on aprons. A practical production run might require $30,000. With Kickstarter you can tell the story of your aprons and what makes them special and set a funding target of $50,000. If your sponsors pledge $50,000 or more, you’ll have the money to go forward with your production run. Once the aprons are produced, you can mail them to your sponsors. If you don’t hit the funding goal, no money moves and you can walk away.
All Kickstarter projects have a deadline that you get to set. Typically it is 30 days. After the Kickstarter project ends, you can choose to sell your aprons through traditional channels, but you don't have to. All my projects are available at calamityware.com.
How did your Kickstarter projects get started?
Several years ago, I inherited a traditional blue dinner plate with fancy borders and a landscape with pagodas in the center. Variations of this design have been around for more than 200 years. You can find plates like this at almost any flea market. It’s usually called a blue-willow pattern because there is always a willow somewhere in the scene.
I admired the intricate detail of that plate and thought it would be fun to draw one in my sketchbook and add a pterodactyl. I found myself drawing a series of different plates, each with some unexpected calamity to add spice to the traditional tranquil scene. I called my plates Calamityware.
I don’t copy old plates. I try to mimic them in my own style—to capture the feeling of traditional plates with my own forms. I do that by looking at a bunch of traditional plates and then putting them away and drawing whatever I can remember. That way, I can capture the spirit of old plates with new details.
When I posted my drawings on my Flickr page, people said they wish they could have real dinner plates with my drawings. I launched a Kickstarter crowdfunding project to discover if I could find enough people to fund a production run of a porcelain plate. It wasn’t difficult to find a couple hundred fun-loving people who were willing to support something beautiful, utilitarian, and funny.
I’ve now done nine Kickstarter projects for Calamityware—plates, bandanas, and letterpress prints. So far, each project has met its funding goal.
What kind of people support your projects?
People who monitor Kickstarter are looking for something new or unusual. They like the idea of finding a product that isn’t in any store.
My projects appeal to people with a sly sense of humor. Many of them describe a scenario where they serve dinner on a Calamityware plate and wait for their guest to discover the calamity. Some have described using Calamityware as a filter. Guests who fail to notice that their plate is strange aren’t invited back.
What do sponsors expect?
Obviously, sponsors expect some kind of reward. Most projects create a hierarchy of reward levels so that sponsors can choose to contribute a little or a lot. These rewards are important. It isn’t always practical, but I try to include a little something extra—an unexpected lagniappe—in addition to the reward I promised. Sponsors of my BADbandanas also get a pack of silly postcards. Sponsors of my sea monster jamboree letterpress print get a bonus rhinoceros print.
Sponsors also expect updates. Because a Kickstarter project can stretch over many months from the time the project is launched until rewards are shipped, you need to send periodic reports to let sponsors know what’s happening. Sponsors have an emotional investment in your project. They love to see pictures and hear reports about how your design evolved and what decisions you are making. They expect to get a peek behind the curtain and see the creative process.
Sponsors also expect transparency. They don’t mind hearing bad news. Sponsors want to hear about any problems or delays you encounter and what strategies you are using to resolve the problem. Often major roadblocks appear. One of the attractions of supporting a Kickstarter project is to glimpse the production process and the challenges of bringing something new to market.
What about crowdfunding projects surprised you?
I have been surprised at how easy it is to communicate with sponsors, both individually and as a group. People who are excited about your project will share their impressions, complaints, and ideas with you. It’s almost like they are looking over your shoulder and commenting on what they like and don’t like.
What mistakes should novices avoid?
There are two mistakes I warn novices about.
First, crowdfunding is not a charity. People aren’t giving you a gift so you can realize your dream project. They expect some kind of reward. In general, listing a sponsor’s name on a web page or sending them a thank-you post card isn’t enough. They want something significant.
Second, make sure you set your funding goal high enough. You cannot change your goal once the project starts. If you don’t collect enough money, there’s no way to ask your sponsors for more.
You must anticipate all the little hidden expenses that may come up and make sure your funding goal is adequate. My first two projects were small, so it wasn’t a disaster when I discovered that I hadn’t allowed for some extra fees, increased postage rates, extra packaging materials, and a few other troublemakers.
The Google Hangout on Air with Anne Marie Jackson has been postponed due to illness. Watch this space for the new date.
On the blog tomorrow, a great guest blog post from Don Moyer of Calamityware.com. Don't miss it!
Designer (and sometimes guest lecturer at Syracuse University in the Surface Pattern Design department) Kim Cooper occasionally posts a mini tutorial to her Facebook page. Recently we asked her to do a mini tutorial on the process she uses to create a colorway. Here in colorful pictures, we present Kim's tutorial for palette fine-tuning.
Another Kim Cooper original in progress! Be sure to follow Kim Cooper Collections on Facebook for more in her series of tutorials.
Do you have surface
pattern design related news, information, or tips to share? We want to hear from you!