How distractible are you? As creatives, I think it is safe to say that our level of awareness may be a little higher than others, at least in some aspects. We are more in tune to color, palettes, lighting, angles, shapes and composition. Our heads will snap if something bright or colorful comes into view. But are we also more easily distracted, because of our awareness?
In this day and age, we are all inundated by stimuli every minute of the day. How are we supposed to get any work done? Some of us are extremely disciplined and unflappable, cranking out a six-piece collection in half-drop repeat in three color ways, without ever looking up. Others among us will find 10 excuses to wander off between picking up a pencil and putting it to paper. If you could use some help getting, and staying, in a groove, consider the science of neuroergonomics. Like ergonomics, it’s the science of decreasing stress and increasing efficiency, but for your brain.
The people behind focus@will conducted two years of in-depth research on 200 subjects, and then commissioned market research with UCLA using over 72,000 respondents. Their studies showed subjects could increase their time of concentration by 400%. If you’re the cerebral type, you can read about the science here: https://www.focusatwill.com/science/science-primer/
Focus@will is available to launch from the website, or download as an app for iOS and Android platforms. Guests can use it for free for 60 minutes of repeating music over 7 channels, and registered users get free use for 300 minutes. Paying registrants get unlimited, customizable streaming, and can track their productivity. To try it, input the amount of time you want to work (100 minutes is recommended), select your preferred musical genre (classical, jazz, focus spa, etc.), and then “set it and forget it”. You will hear a seamless stream of music that has been scientifically remixed for optimal tempo, intensity, and length. Let us know if this works for you! You could be on the cutting edge of design and science!