If you are a Surface Pattern Designer, Graphic Designer, Fashion Designer or all around color lover your go to color search starts and stops at Pantone. Pantone's standardized color system enables the designer and the manufacturer to perfectly match the color pallette of the printed piece without being in the same location.
The company has been around since the 1950's. It began as a division of M & J Levine Advertising. The ink and printing division was organized and systematized by Lawrence Herbert, who in the 1960's bought the division and renamed it Pantone. Fifty plus years later and Pantone is still the industry leader in color, and it's no wonder. In the age of computer control and machine manufacturing Pantone still sees the value of the human element. Every color is mixed by hand and then tested by a color technician. Take a look at this great video of two color experts at work.