Our meeting on March 21st is going to be both fun and challenging! We want to know who you want to design for. Think about your ideal customer and create a mood board around her/him that you can share with the group.
Here's the idea: Create a large collage (poster size or the largest paper size your printer will print on) with found images that you think represent the end-use customer you would most like to design for. Think about who that person is: what does she do for a living, what are her hobbies, what is her home like, what are her favorite colors, what does she value (material or non-material), and so on. Let those questions guide you in your image search. Once you've assembled a good collection of visuals, write a brief description of this person. Nothing fancy or verbose is required. Create a bullet point list if that's easier for you. Just write something that will help you describe your ideal customer when you share your board at our meeting. The sample board to the right was created by SPDG'er Wendy Lin for the e-course The Sellable Sketch. Click on it to see a larger version for more inspiration.
But wait, you say, why a mood board for the end-use customer? Why not for my actual client — the company or employer where I want to get work? Well, every company exists to serve or sell to people. The needs, desires, and interests of those people (i.e. customers) drive the decisions that go into developing the products that the company makes—products that could have your art on them. Given that customers have so much influence on a company, it's critical that you get to know who they are, what they're into, their lifestyles, etc. Ultimately, it's the company's customer that you are designing for, which is why we want to focus on her/him for our March meeting.
We can't wait to see what you come up with! Keep reading, there's more...
Now, about that AWESOME APRIL EVENT. Once you've defined who your ideal customer is, you won't want to miss the How to Find Work As a Surface Pattern Designer webinar that Michelle Fifis of Pattern Observer will be holding exclusively for SPDG members on April 9th at 12 PM – 1 PM PT. As a seasoned designer and industry guru, Michelle understands the value of defining the customer we want to design for. She will speak to how doing so sets you up for success in finding work and she will be answering any burning questions you've had about getting a job or finding clients in the surface pattern design industry.
Michelle has also generously offered to extend a discount to all SPDG members for her course the Sellable Sketch as a follow up to this webinar. More details will be coming later this month.
The How to Find Work as a Surface Pattern Designer webinar is a free event that we've arranged just for SPDG members, so be sure to take advantage of this special opportunity!