On a stroll through the internet, while looking for color inspiration I came across a feast for the eyes called Color Collective. Site creator and all around color genius Lauren Wager compiles images of her own and of other artists based solely on color.
In this interview she tells us about her history with color and her career path up until now.
At what age did you decide you were a color lover?
I'm pretty sure that I've been a color lover since the day I was born! During my childhood, color coding played a big role in my organization and planning rituals. Pretty much everything was organized by color! Every Sunday I would set out my outfits for each day of the week and use colored paper to label the clothes "Monday, Tuesday, Wednesday...etc". I would have different colored Flintstones vitamins each morning. My rock collection was organized by color (still is!). You could be sure that all of my M&M's would be sorted out by color before I would eat them! Color is such a fun part of childhood, and I've definitely carried that love with me to my adult life as well!
What does a color designer and social media designer do? Did these jobs inspire you to start Color Collective?
I actually started Color Collective before my design years at Bath & Body Works. At the time (in 2009-2010), I was working on freelance pattern designs and found it difficult to come up with fresh, new color palettes for the patterns. I discovered so many inspirational images online from blogs, and began pulling colors from those images to create palettes. I started Color Collective as a design, color & inspirational resource for myself - with the hopes that other creatives would find it helpful as well.
My role as a Color Designer at BBW came a few years later. I worked in the Seasonal Design department researching and presenting trend and color forecasts to develop a design aesthetic for each season. I built color palettes and chose specific Pantone colors for products (i.e. home fragrance accessories, gift bags, sponges), and also consulted the design team on color. After about two years in the Seasonal Design department I moved to the Marketing department on the Social Media team. In this department I worked on design and styling for BBW social media platforms (Instagram, Facebook, Pinterest & Twitter). I worked with the team to conceptualize, prop shop, style, design and retouch images.
Has Color Collective become your full time job now or do you work other jobs on the side?
I left BBW in February 2015 to work on a color/design book based off of Color Collective. The book is scheduled to release this summer! I'm currently wrapping the book up, working on some freelance design on the side, and searching for what is next in my color journey!
We wish Lauren well and can't wait to see what pallets she brings to us next!