The so-called "resort season" is fading into the annals of time, along with the rules of fashion that go with it. In June, the Wall Street Journal reported that designers are breaking the boundaries of seasonal patterns, and they’re doing it with floral, tropical, and botanical prints--yay!
It used to be that November through May was when resort fashions were trotted down the runway. They were originally targeted for the affluent to wear during their annual escape from the dead of winter to more tropical climes. That concept now seems antiquated, so designers are tossing the resort season aside in favor of “pre-spring”. Pre-spring collections tend to stay on the rack longer while also maintaining their retail price.
What’s a designer to do to keep the fashions fresh from brisk autumn to icy winter and on to balmy spring? Like white pants after Labor Day, floral patterns used to be shelved after the summer season. Now, they’re showing up year ‘round. Oscar de la Renta states, “Women buy clothes today to wear whenever they want.” They choose clothes that they fall in love with, without regard to whether a floral is acceptable in December.
Nevertheless, the flowers and botanicals don’t have to look fresh from a garden party. Dior puts an abstract bent on his florals and Jason Wu put his botanicals in silhouette. De la Renta put a menswear-inspired glen plaid behind his florals. The LinkedIn fashion group Mudpie recently reported on miniaturizing patterns to create textures, used to good effect by Dior.
What will you do to make your florals alluring across all seasons?
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