If you’re a beginning student of textile design, as I am, you might enjoy the short online class I took recently. “The Sellable Sketch” is offered through Pattern Observer. During a five-week whirlwind, you’ll be walked through a system for defining who you are and who your ideal customer is (both the manufacturer you’ll sell to and the customer who will ultimately buy your work) AND you’ll create a collection for that customer. Five weeks is a very short time to do this well if you’re a newbie, but the teacher encourages you to download the workbook and chat sessions so you can use this system over and over.
One of the things I loved about the class was the focus you can achieve. As a freelancer, you can see so many interesting directions to explore that it can be difficult to choose one path and stay on it. For this one collection, you’ll really understand how to focus. There are assignments each week, with a forum where students post their work and request feedback from the teacher, a designer who’s active in the industry (mostly fashion). Questions on any aspect of the industry are welcome, and information and feedback are shared freely.
There’s an intro to the class here that’s worth a look if you’re interested in an overview of how to create a collection, or, as the website describes it, “a step-by-step guide to developing an irresistible surface design collection.”
Hearing from different people in the industry how it all works is invaluable for beginners—I appreciate the varying points of view and I’m getting a fuller picture of what my options are by hearing different approaches for selling work. There’s also interaction between students, who were from countries all over the world (some people had to listen to the chats at 3:00 am) and who could comment and talk to each other on the forum provided for the class. People were connecting with each other in the forums and, if they chose, by joining a LinkedIn group set up just for The Sellable Sketch.
The next session starts May 7th. I highly recommend this class!
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