In a July 2012 blog post Kiera brought our attention to Vera Neumann and her seemingly unstoppable design brand. Since then I have wanted to read the book Vera: The Art and Life of an Icon, and I am so glad I did. This book is a feast for the eyes and a true inspiration for all designers.
Vera Neumann is now an icon and household name, but what you may not know is that she was a true revolutionary in the field of textile design. She is perhaps the first designer to brand her textiles and herself. When someone purchased one of her scarves or tablecloths they were also buying a life style.
Vera hand painted all of her work, covering the gamut in motifs; from loose floral to geometric to conversational. As a child she found her inspiration in nature, a theme she returned to throughout her career. As an adult Vera loved to travel, and folk art was a never ending source of inspiration. Never afraid to buck the system she chose bold colors for her modern patterns, at a time when the market was glutted with dusty florals. She did what she liked when she liked it, and customers loved her for it.
I really loved this book from cover to cover. Susan Seid and Jen Renzi really delve into the life and work of Vera and I think you should too.